I've always had a soft spot for ProMark; I used the 5a for most of my teenage years and since then have tried almost every drumstick company under the sun (I am a bit of stick geek). I've been using the Elvin Jones' for the last 5 years on and off; they've always felt just right.
Never got along with Vic Firth. They do feel good when you pick them up, but their balance feel off. Never liked their tips either., and the fact that one pair of 5A can weigh like a maple stick and the next pair weigh like a 2B Birch stick always annoyed me. I'm exaggerating, but that's what it feels like. Also, their tips don't last AT ALL. I mainly play jazz, hip hop and psychedelic rock, and never break sticks or tips; only wear them for months. The only Vic stick I have in my stick bag is the SD4 Maple; it just doesn't feel like a Vic stick.
The last year though, I have been playing Vater a lot, mainly the Manhattan 7a's and Sweet Rides with the occasional LA 5a for practicing and they do last the longest out of everything I have tried (although a buddy of mine tried the Swiss Agner sticks, and apparently last even longer). Generally though, Vater sticks are quite denser sticks, so heavier than PM and Vic Firth.
I also enjoy Regal Tip and Zildjian, but their quality controls are quite poor IMO. Although, that could be because we get all bad batches here in Europe.
But everytime I come back to ProMark, it feels like coming home. I don't have the weight issues like I do with Vic, and the quality control really varies like ANY brand out there, if we're honest. 90% of the time though, perfectly straight and pitched paired; no issues there. They just feel like a drum stick is suppose to feel like. My main issue with any other brand, is that I feel the stick plays itself more than me playing it; which is probably why I have enjoyed the more "front heavy" feel of their 5a and 7a. I enjoy their tips the most as well; when recording, my sound engineer always prefers the promark tips for cymbal and drum sound. Like I said, they just feel and sound like a drum stick should feel, IMO.
As for the D'Addario marketing, yeah, it kind of sucks, and yeah, I also wish they would just put the actual specs of the stick on their site instead of "dumbing it down". Like many of you, I also LOVED the Jazz maple series and am sad they're not around, but my go-to's are the classic 7a's, Elvin Jones and classic 5a's, so I'm good. Don't care too much for "forward/rebound" marketing either, because they don't have the classic promark tips that I like, and I generally don't like rebound balance sticks, from any company. Don't care much for the firegrain train either. BUT I do fully support their Reforestation program, and just for that, am really happy to buy promark. Don't think other companies are doing that ATM.
All in all, I love promark, and even their little "defaults" don't bother me because they give me the most satisfying experience on my kit and cymbals. This, of course, is all personal preference; Vic Firth are number 1 worldwide for a reason, and it's by far my least favorite brand.
Drum on everyone ! Peace