Soultone endorser regret?

cbphoto

Platinum Member

bermuda

Drummerworld Pro Drummer - Administrator
Staff member
That's literally their plan. Player as endorser.
Yep. And in the very strictest, most literal sense of the word, someone who uses a product could be considered an endorser, by vitue of their expression of their like/preference for the product or brand. Of course that's not how most musician's view a list of names on a company's artist roster. They expect to see well-known players or well-known artist affiliations.

There are several companies that call their customers artists, and the companies have one thing in common: almost no retail presence. There are two main reasons for that:

1. Not every store can carry every brand of every product out there. Apart from the big-4 cymbal brands, maybe one of the Istanbul brands and maybe Dream, there's just not the space or budget to take on more product. Also, the smaller companies usually don't (read: can't afford to) offer terms, so doing business with them isn't attractive to the store.

2. The small companies deliberately sell direct in order to cut out the middle-man, but still charge a retail level price, so they potentially make more per item.

Questionable business model or not, it's particularly counterproductive when it comes to choosing cymbals, where the buyer really needs to hear the exact cymbal they're buying. And if they're not experienced enough to know that, perhaps they should just consider a cymbal pack from one of the major companies (which will also retain more resale value.)
 

bermuda

Drummerworld Pro Drummer - Administrator
Staff member
They make a good product, and some of their specialty cymbals are really, really nice.
True, some of their cymbals are quite nice. To be clear, they don't make anything.... they have two (or three) foundries in Turkey from where they source cymbals before screening their name on them.
 

DrumEatDrum

Platinum Member
True, some of their cymbals are quite nice. To be clear, they don't make anything.... they have two (or three) foundries in Turkey from where they source cymbals before screening their name on them.

That explains how there are 1001 companies at NAMM all claiming to sell Turkish cymbals that all sound the same as everyone else selling Turkish cymbals.
 
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