Yes, the 23" was made for Neil Peart when Neil expressed to John he liked certain aspects of a 24" but also certain aspects of a 22" and found himself questioning what size he wanted to order. John made the 23" to see if he could give Neil the best aspects of both sizes in one drum, Neil tried it, and iked it enough to order one, and then DW tried to see if it would catch on.
But with some 90% of the worlds bass drums being 22", most people didn't see the point.
Much like Tama's attempt to market an 11" tom in the 80s, the demand for something different just wasn't there.
I think if we were still tucking our own calf heads on wooden hoops then drums could be any size