We have all overpayed for everything that we have purchased as opposed to the cost of actually manufacturing the items. I am not bashing DW i think they are tremendous drums. My brother plays DW I play on an Orion kit. We both use identical remo heads even down to the 5 AB sticks. His Dw's dont sound any better than my Mapex in my opinion and he even admitted that to me. He stated that he realizes he payed for the name but really wanted a set of DW'S. If anyone plays DW'S and feels differently i want opinions from both sides. I cant see the thousands of dollars in price difference being justified. They do have a neat marketing scheme with their cute certificates with the sonic matching and wood harvesting techniques blah blah blah. But I cant see where they are all that better than a Starclassic, Absolute, Orion, or Reference series. What are your opinions are they really worth the extra cash? or are Dw's customers paying for the name badge and marketing schemes?