I was thinking Forum or Roadshow. 9-Ply-Poplar.
If that's true, the short of it is:
Yes, it is worth $75. That's about all it's worth. They make a decent "My first Kit" and are not horrible if paired with good cymbals and a nice sounding snare. They make a good secondary/B-Kit once you've upgraded to a real set. I like kits like these so that I can try my hand at veneer and other crafting experiments. They lower the penalty for failure ;-)
The down side is that they have a fairly limited tuning range, and that tends so be on the high side, explaining the gigantic 12/13/16 toms as a means of compensating.