Les Ismore
Platinum Member
The rules of mother nature, intervallic relationships, tamber matching, SSC vertical, cross, and diagonal laminating. Are these hokus pokus ideas linked with cerebral marketing, or is this drum co living on the leading edge of better drum design?
When you see stuff like this, one can't help but think its all rooted in the milky goodness of innovation. Herein lies a deftly woven process that which in the back of your mind is hoped to be computed, tabulated and rationalized as better built/sounding drums, its supposed to make sense.
The palatable information is the mechanical information. Just by looking, people can mentally comprehend that hardware design X has (should have) better support potential than hardware Y. Mechanical differences tho when relating to how their process affects a drum shells sound are somewhat less understandable. It could be mysterious silver paint, it could be arcane wood grain orientations, it doesn't matter, there does need to be something tho that gets your thinking attention, some thing/process that you mentally agree with that makes you want to buy company X's drums. If sophisticated ply lay-ups and hot to cold shell molds make sense in your mind, then the laws of advertising say you're more likely to go with that companies product/process than with some other manufacture who just blindly rolls a shell the old fashioned way.
Sales one would think depend on a defined process that can be explained in a way the potential buyer can imagine that process will produce a different sound. It cannot be marketed as a 'better' sound, as a better sound can only be defined by the listener, not defined by a building process. The process (and material) of a build has 'only' to produce a noticeable 'difference' in sound, then that processes definition can be validated as something to market. Lug gaskets make sense, isolate the hardware, shell can vibrate, which in your mind means...?
It seems DW is has it going on. Who's putting as much energy and attention into the details of the materials and construction as DW? We can hear the differences in sound so the process isn't fantasy, they 'hope' we perceive it as 'better/desirable', but the only moral requirement for marketing is a noticeable difference.
So, with all their cutting edge coolness, all the DW disciples, why 'wouldn't' you want to buy a set of DW drums, or do you feel DW is completely off the E-meter?
When you see stuff like this, one can't help but think its all rooted in the milky goodness of innovation. Herein lies a deftly woven process that which in the back of your mind is hoped to be computed, tabulated and rationalized as better built/sounding drums, its supposed to make sense.
The palatable information is the mechanical information. Just by looking, people can mentally comprehend that hardware design X has (should have) better support potential than hardware Y. Mechanical differences tho when relating to how their process affects a drum shells sound are somewhat less understandable. It could be mysterious silver paint, it could be arcane wood grain orientations, it doesn't matter, there does need to be something tho that gets your thinking attention, some thing/process that you mentally agree with that makes you want to buy company X's drums. If sophisticated ply lay-ups and hot to cold shell molds make sense in your mind, then the laws of advertising say you're more likely to go with that companies product/process than with some other manufacture who just blindly rolls a shell the old fashioned way.
Sales one would think depend on a defined process that can be explained in a way the potential buyer can imagine that process will produce a different sound. It cannot be marketed as a 'better' sound, as a better sound can only be defined by the listener, not defined by a building process. The process (and material) of a build has 'only' to produce a noticeable 'difference' in sound, then that processes definition can be validated as something to market. Lug gaskets make sense, isolate the hardware, shell can vibrate, which in your mind means...?
It seems DW is has it going on. Who's putting as much energy and attention into the details of the materials and construction as DW? We can hear the differences in sound so the process isn't fantasy, they 'hope' we perceive it as 'better/desirable', but the only moral requirement for marketing is a noticeable difference.
So, with all their cutting edge coolness, all the DW disciples, why 'wouldn't' you want to buy a set of DW drums, or do you feel DW is completely off the E-meter?