Dave_Major
Silver Member
Morning gang, I couldn't think of a better title so it's not another pro rant!!!
I'm filming videos for my local drum store to try and increase their web presence and also my own 'brand' for want of a better term. I'm doing it with 3 other teachers from the local area and sitting chatting to them I noticed something very very odd.
None of them had done any research or had any prior knowledge of the other guys on YouTube and the net. None of them knew who Mike Johnston is. No one knew drumeo or any of the other decent YouTube teachers.
They seemed very disconnected from the world that we are trying to enter into.
To me it's basic market research and despite being sent links they hadn't checked them out to see the vibe and ideas we want to put across.
Took me a little by surprise as to the how in their own bubble they were.
So my question is should teachers ,especially, be aware of new market changes, new drummers, new books and DVD's and media that come out (one didn't know about Hudson Digital Downloads and when i told him about it he said that sounds like a great idea!)
in order to keep themselves relevant and up to date?
just a thought.
D
I'm filming videos for my local drum store to try and increase their web presence and also my own 'brand' for want of a better term. I'm doing it with 3 other teachers from the local area and sitting chatting to them I noticed something very very odd.
None of them had done any research or had any prior knowledge of the other guys on YouTube and the net. None of them knew who Mike Johnston is. No one knew drumeo or any of the other decent YouTube teachers.
They seemed very disconnected from the world that we are trying to enter into.
To me it's basic market research and despite being sent links they hadn't checked them out to see the vibe and ideas we want to put across.
Took me a little by surprise as to the how in their own bubble they were.
So my question is should teachers ,especially, be aware of new market changes, new drummers, new books and DVD's and media that come out (one didn't know about Hudson Digital Downloads and when i told him about it he said that sounds like a great idea!)
in order to keep themselves relevant and up to date?
just a thought.
D